Holden Will Be Retired in Australia

Posted by Motorama in Motorama News

The Holden brand will be retired from sales in Australia and New Zealand by 2021, General Motors announced. GM International Operations Senior Vice President Julian Blissett said GM had taken the difficult decision after implementing and considering numerous options to maintain and turn around Holden operations. “Through its proud 160-year history, Holden has not only made cars, it has been a powerful driver of the industrialization and advancement of Australia and New Zealand,” said Blissett.


“Over recent years, as the industry underwent significant change globally and locally, we implemented a number of alternative strategies to try to sustain and improve the business, together with the local team.” GM undertook a detailed analysis of the investment required for Holden to be competitive beyond the current generation of products. Factors impacting the business case for further investment included the highly fragmented right-hand-drive markets, the economics to support growing the brand, and delivering an appropriate return on investment. “After comprehensive assessment, we regret that we could not prioritize the investment
required for Holden to be successful for the long term in Australia and New Zealand, over all other considerations we have globally,” said Blissett. “This decision is based on global priorities and does not reflect the hard work, talent and professionalism of the Holden team.”

GM intends to focus its growth strategy in Australia and New Zealand on the specialty vehicles business and plans to immediately work with its partner on developing these plans.

Motorama Holden Locations | Springwood and Moorooka

Holden Customers

Holden customers can be assured that the company will honour all warranties and servicing offers made at time of sale. Holden will provide servicing and spare parts for at least 10 years, through national aftersales networks in Australia and New Zealand. As required, Holden and its aftersales network will also continue to handle any recalls or safety-related issues if they arise, working with the appropriate governmental agencies.

For more information, please visit the Holden Australia Facebook page.

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